Ideas / Brand experiences / Abroad
The conference sauna
A wood-fired sauna as your partner space at a major international conference. Nobody walks past a sauna.
How it runs
- BeforeSite, permit and water supply sorted next to the venue.
- Doors openBookable 45-minute slots for your guests and prospects.
- All dayA host runs the schedule, with towels, robes and a cold plunge.
- EveningA private slot for your top accounts.
What to know
- It needs a spot near the venue, a permit and water. We handle all three.
- Wood-fired or electric, depending on the city's rules.
- Branding stays on the outside. Inside, it's just a good sauna.
Good for
Brands that want to be the thing people talk about at a big conference.
Not for
Brands that need a demo station or a product display.
Questions planners ask
Will people really use a sauna at a conference?
Yes, especially at the end of a long day. Slots fill fast once the first guests come out talking about it.
What do guests need to bring?
Nothing. Towels, robes and slippers are provided, and we keep spare swimwear.
Is a sauna allowed in the city?
Usually, with the right permit. Rules differ by city, which is why we start three to four months ahead.
Thinking of doing this?
Borrow the idea, it's yours. If you'd like a hand, or just a second opinion on whether it suits your group, write to me. I produce ideas like this one at Sorry, No Polar Bears, a Helsinki studio I co-run.
Also strangely doable
