Ideas / Product launches / Finnish lakes
The steamer launch
Launch day on a chartered historic steamship. Press and partners on deck, lunch on board, a lakeside sauna stop.
How it runs
- 10:00Boarding at the harbour.
- 11:00The launch, on deck, with the lake as the backdrop.
- 13:00Lunch on board.
- 15:00A lakeside sauna stop, then the cruise back.
What to know
- Historic steamers are few and are chartered whole.
- The ship sets the guest count, not the guest list.
- There's always a plan B below deck.
Good for
Launches for partners, press and customers who'll appreciate the setting.
Not for
Launches that need a big screen and a large audience.
Questions planners ask
Can we present on board?
Yes, on deck or in the saloon. Keep it short; the setting does the rest.
What if it rains?
The programme moves below deck. The trip still happens.
How do guests get to the lakes?
By coach or train from Helsinki, a few hours each way. Many groups stay a night.
Thinking of doing this?
Borrow the idea, it's yours. If you'd like a hand, or just a second opinion on whether it suits your group, write to me. I produce ideas like this one at Sorry, No Polar Bears, a Helsinki studio I co-run.
